This is a talk I gave at the Amsterdam Performance Meetup.

The presentation starts by introducing Fashiolista.
It still amazes me and 3 other guys started Fashiolista and grew it to the 2nd largest online Fashion community.
I guess Marc Andreesen had a point in his “Why Software Is Eating The World” article.

The talk focuses on how we use metrics to drive optimization at Fashiolista.
And narrows down on tools like:

If you’re looking up the links from the presentation, these are the most notable ones:

The Presentation

Performance metrics for a social network from Thierry Schellenbach