Comments on: How the Rubicon Project is innovating Google’s online advertising business http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/ Blogging the world of IT and Business Wed, 08 Oct 2008 08:15:36 +0000 http://wordpress.org/?v=2.5.1 By: tschellenbach http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-276 tschellenbach Sat, 13 Oct 2007 08:52:51 +0000 http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-276 Very true, the business model still provides a great amount of value. Especially from a publisher perspective it will smooth the market. How is the progress going? Good luck with dealing with that tidal wave :) http://www.founderblog.com/2007/10/what-to-do-when-hit-by-tidal-wave.html Very true, the business model still provides a great amount of value. Especially from a publisher perspective it will smooth the market.

How is the progress going? Good luck with dealing with that tidal wave :)
http://www.founderblog.com/2007/10/what-to-do-when-hit-by-tidal-wave.html

]]> By: Frank Addante - the Rubicon Project http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-275 Frank Addante - the Rubicon Project Fri, 12 Oct 2007 23:46:13 +0000 http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-275 Thierry, I wouldn't necessarily call it a "gross inaccuracy". =) We still provide enormous value for advertisers. Advertisers today are spending money with over 300+ ad networks. We're helping the ad networks that they work with today work better with the website publishers' ad space. Our system diciphers a publisher's ad space to match up ad networks (and ultimately advertisers, through these networks) so the best ad impression goes to the best ad network (i.e. advertiser). Our smart matching technology uses a combination of demographic, geographic and contextual information to make those decisions. Having said that, by doing a better job connecting and matching, it benefits the advertisers because their ads are showing up on better matched ad space inventory. And as a result, they'll enjoy better returns on their ad buys. Hope that helps! Love the post! Thanks again! Frank Thierry,

I wouldn’t necessarily call it a “gross inaccuracy”. =) We still provide enormous value for advertisers. Advertisers today are spending money with over 300+ ad networks. We’re helping the ad networks that they work with today work better with the website publishers’ ad space. Our system diciphers a publisher’s ad space to match up ad networks (and ultimately advertisers, through these networks) so the best ad impression goes to the best ad network (i.e. advertiser). Our smart matching technology uses a combination of demographic, geographic and contextual information to make those decisions. Having said that, by doing a better job connecting and matching, it benefits the advertisers because their ads are showing up on better matched ad space inventory. And as a result, they’ll enjoy better returns on their ad buys.

Hope that helps! Love the post!

Thanks again!

Frank

]]> By: tschellenbach http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-263 tschellenbach Thu, 11 Oct 2007 08:07:29 +0000 http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-263 Thanks for clarifying this! I updated my post to indicate this gross inaccuracy. Either way, good luck with the startup. Thanks for clarifying this!
I updated my post to indicate this gross inaccuracy.

Either way, good luck with the startup.

]]> By: Frank Addante - the Rubicon Project http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-261 Frank Addante - the Rubicon Project Thu, 11 Oct 2007 05:43:42 +0000 http://www.mellowmorning.com/2007/10/08/how-the-rubicon-project-is-innovating-googles-online-advertising-business/#comment-261 Thanks for the kind words and support, Thierry. The team is very excited for the road ahead! We appreciate your perspective. One thing to note, however, is that we do not work directly with advertisers. We feel strongly that's the ad networks' jobs and they do a great job at it. We're here to help websites and ad networks work more efficiently together. Thanks for the kind words and support, Thierry. The team is very excited for the road ahead!

We appreciate your perspective. One thing to note, however, is that we do not work directly with advertisers. We feel strongly that’s the ad networks’ jobs and they do a great job at it.

We’re here to help websites and ad networks work more efficiently together.

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